The Role of Custom Patches in Elevating Your Clothing Brand

Planning to start a clothing brand or fashion line? Custom patches can offer you a competitive advantage. For one thing, embroidered patches have immense branding potential.

They add a unique touch to garments while also serving as marketing tools for brand recall and customer loyalty. Not to mention, patches work on all kinds of garments, especially winterwear.

In this article, we talk about how custom patches can help you launch your winter clothing line this year.

The Business Case for Custom Patches in Fashion

The global winter wear market is projected to reach an impressive $285 billion by September 2024, with annual growth expected to hit $10 billion. This surge is driven by the increasing demand for winter clothing that combines both style and functionality. As a result, launching a winter apparel line has become a compelling business opportunity.

However, starting a winter clothing brand doesn’t require a massive investment in expensive embroidery or screen printing. Thanks to on-demand printing technology, clothing brands can now create high-quality base garments and add custom patches as needed.

This modular approach to production can reduce manufacturing costs by up to 30% per garment. It also allows brands to stay flexible, quickly adapting to fashion trends and customer preferences. By producing patches in smaller, demand-driven batches, businesses can avoid overstocking and minimize waste, making their operations more sustainable.

Types of Custom Patches

Custom patches are decorative emblems or designs that can be sewn or ironed onto clothing. They come in various types.

Embroidered Patches

These are made from threads stitched onto a fabric backing. It makes embroidered patches durable and textured. They also enable designers to be intricate with the patches, which is why embroidered patches are commonly used for logos.

Woven Patches

These are made with a loom. If you want to print small text or detailed graphics, go for woven patches as they offer a smoother finish and finer detail, even more so than embroidered patches.

PVC Patches

Moving on, PVC patches are made from soft, flexible plastic. These are especially suited for winterwear because they are waterproof and suitable for the outdoors. Moreover, you can mold PVC patches into different shapes and colors.

Leather Patches

Providing a premium feel, leather patches add a touch of luxury to winter clothing items like jackets and bags. They can be embossed with logos or designs, a popular choice for high-end brands.

Finally, nothing beats the premium feel of leather patches. They add a luxurious touch to winter clothing, especially jackets. Leather patches can be embossed with logos as well, which once again enhances the branding potential of your clothing line.

In short, custom patches can elevate winter fashion for protective wear into trendy style statements.

Stylish Applications in Winter Fashion

Here’s how patches can make your winter fashion more stylish.

Puffer Jackets

You can transfer a simple black or navy puffer jacket with large, vibrant patches to showcase playful designs or bold logos. It will enhance the jacket’s appeal and it can also double as streetwear.

Wool Sweaters

Another cool idea is to adorn chunky wool sweaters with thematic patches, such as ice skates or Christmas designs. These wool sweaters will cater to a younger audience and create a sense of community around winter activities like skiing or snowboarding.

Beanies and Scarves

Stylish beanies featuring embroidered patches or woven tags can provide a chic yet cozy accessory. Similarly, scarves can incorporate small patches that add flair and personalization.

Hoodies and Vests

Last but not least, hoodies with unique patch placements or layering can create a fresh look. On the other hand, vests can be upgraded with leather patches to add sophistication.

The point is, over 50% of customers are more likely to purchase clothing items with distinctive branding or designs. This especially includes customers aged 18 to 30. Hence, custom patches can help you brand to cater to this demographic by design products that resonate with their desire for individuality and self-expression.

Over to you!

Incorporating custom patches into winter clothing enhances their aesthetic appeal. But it also provides significant business advantages. They reduce manufacturing costs and offer endless design possibilities.

If you are looking for bespoke patches, we recommend that you check out Teddy Patches. Along with a complete range of patches, Teddy Patches offer excellent service delivery. They accept orders as low as five patches, which they deliver within a week.